Welcome to HumanBusiness


Conscious Business

We live in a profit-driven world, where organizations and individuals put their personal interests over anything else. Often basic human rights are neglected and basic human needs are not met with the way business is done. The results are exploiting limited resources, polluting our planet, and individuals that are not engaged with what they do on a daily basis. 85 % of the workforce in Europe is not fully engaged with their jobs.

HumanBusiness believes that there is a more conscious, more ethical way of doing business. A way that puts the human into the center of all business activities. By focusing on the impact on an individual human being instead on only increasing profits, organizations can prevent many problems before they even occur.

We believe that a business needs to be profitable in order to survive. At the same time this capitalistic viewpoint has become the only measurement for short-term success. By creating human-centric environments, organizations, their employees and their environment, can thrive sustainably on a long term perspective.


Do you want to create such an human-centric organization?


Organizational Leadership is not possible without personal development

The basis for such a conscious business development are informed individuals, who are aware of their actions and the effect they have on other people;

Humans who take responsibility for their own life;

People who are willing to raise their voice against inequality and mistreatment;

world citizens who are not afraid of thinking and acting against the mainstream.


HumanBusiness believes that every human is unique and possess an individual set of skills and knowledge.

Why are we so afraid of bringing this value to the table?

It is time to make use of the unlimited capabilities we have to offer; it is time to make use of our full human potential.


Do you want to make use of your full potential?


Welcome to HumanBusiness

My name is Jens Rinnelt and I am the Businesshumanizer.

In the past I learned what is not working in our business world, how demotivating, inefficient and disrespectful the way we work can be. I also learned what was limiting me.

Now I am sharing my experience to encourage others to create a better world for everyone.

Are you with me on making business human?


Read my blog on personal development or creating human-centric organizations. Have a question? Contact me! Or see how I could help you. What ever you do, thank your for taking the time to visit HumanBusiness.