Privacy Policy

Data protection

Data protection is a sensitive topic from a personal as well as legal standpoint. The German regulations regarding data protection are obliged to, which are very specific. You can find out about what happens with your data and your rights in the following privacy policy.

In general it can be said that personal data (e.g., name, address or e-mail address) are only collected when absolutely necessary and – to the extent possible – with the prior notification and consent of the user of this website.

Any forwarding of the personal data to third parties without the express consent of the user shall not take place.

See for yourself why privacy matters on the TED talk from Gleen Greenwald, a journalist who was one of the first to have access to the Edward Snowden files. I believe that he summarizes the essence of having control over your own data on point.


When you visit the website

Since our website is hosted by, which has its servers located in Denmark, a visit to our website will result in creating the usual log files. This means collecting the data that your browser transmits to the server will take place, i.e. information about

  • type and version of the browser that you are using,
  • the operating system of the device (PC, note-/netbook, tablet etc.) that you are using
  • the host name of the accessing device,
  • Referrer URL (the website you are coming from),
  • the page(s) you have accessed on this website,
  • the time of the server request

These data cannot be related to a particular individual. We only use the data for statistical purposes and to improve your experience on our website. The data will be deleted when that purpose has been fulfilled.

We are using the open source tool PIWIK for web analysis, which gives us complete ownership of the data collected. That way no one else can access or use your data.

If you have chosen the option that you do not want to be tracked in your browser, we will respect that and will not track you.

PIWIK will also not state your complete IP address (as for example, but will anonymize it (to This is another legal requirement in various countries like Germany.


When you comment on posts

You are able to comment on (most of) the blog posts. If you decide to do so, we will store your name, email address, the IP address that was allocated to your device when you submitted the comment, the exact time of your comment, and, if disclosed, the URL of you website, as well as the comment you decide to make of course.

Other visitors to this website will be able to see the name, website (if stated) and the comment you submitted, as well as the time of your comment. Neither your email address nor the recorded IP address will be published.

We ask for your email address in order to be able to contact you when we or other readers have questions regarding your comment. Your IP address will be recorded to protect ourselves from misuse of our comment function (i.e. spam and hardcore trolling). Your email address or the recorded IP address will not be used for any other purpose, and certainly we will not pass them on to third parties.

When you comment on blog posts which have been shared on Facebook and Twitter, your comments will also appear under the related blog post on this website.


When you use the contact form

When using the contact form to reach us, we will save your name, email address and the message send. This is done to simply handle, answer and in case of further questions regarding your inquiry or request. The data will not be handed to third parties.


We would like to expressly point out that the transmission of data via the Internet (e.g., by e-mail) can offer security vulnerabilities. It is therefore impossible to safeguard the data completely against access by third parties. We cannot assume any liability for damages arising as a result of such security vulnerabilities.


When you subscribe to the email newsletter

In case you want to receive updates and special offers through the newsletter subscription, we need your email address. We will also ask for a name to address you personally. You are free to enter any name, but this is going to be the name we will address you with. So better choose carefully. In order to make sure that you are the person who has entered your email address in our subscription form, we will send you an email to confirm that you want to receive our newsletter. This so-called ‘double opt-in’ procedure ensures that our newsletter is only received by persons who are interested in the content. In addition, it satisfies legal authorities. If you have received a confirmation mail from HumanBusiness, but have not entered your email address into a subscription form, and do not want to receive our newsletter, simply ignore the mail. No further mail will be sent to your email address. The newsletter subscription can be canceled anytime by unsubscribing via the link provided in the received email.

We work together with MailerLite, an email marketing software provider based in Lithuania. Their Privacy Policy regarding the use of personal data of their customers (HumanBusiness) and their customer customers (you) is in line with this Privacy Policy of HumanBusiness. Even though MailerLite has access to the list where your email address will be stored, it will only be used to improve technical delivery and to check if we stick to their Terms of Use. This means for example that HumanBusiness does not send any spam. Under no circumstances will your data be shared, sold or rented to third parties. That also means none of your data will leave the European Union (EU) or will be sent to or stored in the United States of America (USA).

If you would like to read more on this topic go to:


When you make a purchase

Coming soon!  Currently not applicable


When you share content on other platforms

On the blog so-called social media plugins or sharing buttons are used, in particular Facebook, Inc.’s “Sharing” button, Google’s (Alphabet, Inc.) “+1” button, LinkedIn’s “Sharing” and Twitter, Inc.’s “Tweet” button.

We have no influence on the data that Facebook, Google, LinkedIn and Twitter collect on the basis of the buttons. However, if you do not click on the respective Facebook, Google, LinkedIn or Twitter button, no personally identifiable data will be collected. Facebook, Google, LinkedIn and Twitter may set cookies, as well, unless you have disabled the acceptance and storage of cookies in your browser settings.

If you wish to obtain more information on the subject go to:

We receive no information from Facebook, Google, LinkedIn or Twitter about which social media buttons you may have clicked on our website. The only criteria we can identify is a summarized, non-person-related statistical report on the use of the buttons.


Your right to ask for information

You have the right to inform yourself about the saved personal data regarding your person, its source and its recipient. Furthermore, you have the right to change, block or delete these personal data.

If you have read our data protection policy, you will know what personal data we ask of you and how we store and treat them.

In case of further questions regarding our privacy policy you can use the contact form or the in the imprint provided contact details to reach us.